(p. 547) The redemption rate for refunds is lower than that for coupons because: 84. Tortino's used a(n) _____ coupon. This is an example of a(n) _____ coupon. (p. 542) A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. 52. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? 2.1 Planning communications Project communications planning is an activity that allows defining specific behaviors and selecting techniques to gather, manage, delegate and review stakeholder information. 61. The "Intel Inside" logo which appears on many computers is an example of: 109. There are a variety of coupon delivery channels are available to reach a retail store's target audience. (p. 540) Which of the following is a disadvantage associated with bounce back coupons? Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: 86. Answer to p . (p. 540) On the inside of the Tortino's brand pizza box was a $1-off coupon for the purchase of the next Tortino's pizza. In today’s world, 96% of consumers have used a coupon in the past 90 days. Learn more about the various built-in distribution methods of our Digital Coupon software. 83. 8. One problem resulting from the overuse of sales promotion is a decrease in: 20. The oldest, most widely used, and most effective sales promotion tool is: 47. Multi-use. 63. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. 64. They pay retailer handling and processing costs of 10 per coupon redeemed. Which of the following is NOT an example of a point-of-purchase display? Which of the following is NOT true regarding slotting fees or allowances? They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. This payment is known as: 96. The most likely reason why Arm & Hammer used this contest was to: 81. Which of the following is NOT a sampling distribution method? System and method for distributing coupons through a system of computer networks Download PDF Info Publication number US5806044A. Consumer-franchise or image building for a brand: 23. All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. 71. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? 39. US5806044A US08/603,482 US60348296A US5806044A US 5806044 A US5806044 A US 5806044A US 60348296 A US60348296 A US 60348296A US 5806044 A US5806044 A US 5806044A Authority US United States Prior art keywords signal card computer product plurality … 73. A good method to help you save money. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. 67. 54. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? 118. Popular Coupon Distribution Methods . Definition. It has been estimated that in-store couponing coupled with advertising increases … Browse the free list of grocery coupons and print coupons for food and beverages, baby, cleaning products, personal care items, pet coupons and more. 66. How has the view of sales promotions changed during the past decades? (p. 544) An effective premium is one that: 76. 13. 50. Best Coupons, Deals For January - APW Distributing . This preview shows page 42 - 46 out of 66 pages.. 47. (p. 540) An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: 89. 102. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. (p. 538) The most popular method for distributing coupons is: 54. By 2013, a whopping 92 percent of customers used coupons. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. Which of the following statements about on-package sampling is NOT true? This is an example of a: 86. Consumer-oriented sales promotions are part of a promotional ______ strategy. (p. 557) A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote or display a manufacturer's product is known as: 98. (p. 552) Why have frequency programs become so popular with marketers? Once you know what you’re discounting and who you want using the coupons, you can figure out a strategy for distributing them: Major players: Vendors like LivingSocial, Google Offers, and Groupon are devoted to the circulation of coupons. 56. A. 114. (p. 565) Delta Airlines began offering triple miles to members of its frequent flyer program when they took any Delta flight from New York to Miami. This is an example of a(n) _____ coupon. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? Methods of Distribution. 75. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? Answer to p . When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. (p. 542) Serta, the manufacturer of mattresses, gave away a Serta Sheep Plushie toy to any customer who purchased a mattress from a Serta dealer. Intel and the PC manufacturers are using: 108. For example, an insurance company will make more credit if their coupons show an image of a happy family in their new home. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. To celebrate this month, the manufacturer of Aleve pain reliever sponsored fundraiser walks to raise money to find a cure for arthritis. 95. (p. 541) Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? 10 Answers 19k Views Refer All Answers (10) Answers (1-10) … COUPON (5 days ago) For the most detailed usage of royal distributing promo codes, click Royal Distributing Coupons to enter the instruction page. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. (p. 560) _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. 2. 70. 21. Viral. 74. 52. in/on packs . Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: 111. 3. This is an example of: 19. E. newspaper supplements. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. This is an example of: 92. (p. 540) _____ coupons are on/in pack coupons that are redeemable on the purchase of a different product, usually one made by the same company but occasionally through a tie-in with another manufacturer. If you are distributing coupons for services that show the images of happy and satisfied people on coupons. There’s no […] 108. Definition. 114. D. magazines. 32. This is an example of a(n) _____ coupon. _____ is generally considered the most effective method for generating trial of a new product. 55. The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: 30. 53. As we look at coupons specifically there are multiple ways in which they can be leveraged. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. This is an example of a: 89. Regardless of the intended venue for redemption – email is an ideal mode to distribution. (p. 537) Which of the following statements is true about couponing? (p. 550-551) When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, a marketer is using a: 87. 104. 12. Precise reach B . Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Which of the following sales promotion tools work best for Kellogg's? This payment is known as: 88. Which of the following statements about the use of premiums as a sales promotion tool is true? Advertising implemented by retailers and paid for by a manufacturer is called: 110. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. Get instant savings with 8 valid APW Distributing coupon codes & discounts in January 2021. (p. 540) Affixed to the front of a bag of Aunt Jemima corn meal was a(n) _____ coupon that could be torn off (without damaging the bag) and redeemed at the time of the purchase. The oldest most widely used and most effective sales promotion tool FSI - Freestanding Inserts Inserts in newspapers by far the most popular method for distributing coupons to consumers (86%) By … Coupon codes are an excellent way to track and measure your advertising ROI. 29. All the following are advantages associated with the use of trade allowances EXCEPT: 90. (p. 560) _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. 1. 541 _____ couponing is a method for distributing coupons by identifying a customer 's purchases through bar codes scanners and then printing the In addition, customers can accrue points each time they present their cards. 59. 106. 538 What advantage does distribution of coupons through direct mail have over other forms of coupon delivery ? For many small businesses, cost is a major barrier when it comes to marketing and advertising.Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. The appearance of Bart Simpson on the watch instead of the Kellogg's logo would: 75. An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. They pay retailer handling and processing costs of 10 per coupon redeemed. (p. 563) Which of the following statements is true about the coordination of advertising and sales promotion efforts? 5. 6. 96. Coupons, promotions, offers and discounts are the premise of nearly every marketing message received by consumers today. 77. 112. 78. Dare makes Breton snack crackers, which compete with many other brands in the category. 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